Integrate GivingTuesday Into Your Year-End Campaign for Greater Impact — and a Lighter Workload

Brace yourselves, fellow nonprofiteers — year-end fundraising is almost here, and it might feel like you have double the workload as you figure out how to integrate GivingTuesday into year-end fundraising while still creating a winning strategy for your organization’s broader campaign.

No pressure, right?

Remember when you spent the Tuesday after Thanksgiving recovering from the long weekend? GivingTuesday may feel like it’s been around for ages, but this year marks just its 13th anniversary. Over time, it has grown into a phenomenon generating billions in donations each year. Participation feels almost mandatory at this point.

Yet many organizations are working with smaller development teams and lack the capacity to carry out two major campaigns at once. If this sounds familiar, take a deep breath and remember: Nonprofits ran successful year-end fundraising campaigns long before GivingTuesday existed. There’s no need to put so much pressure on a single day. Instead, consider incorporating it into your year-end campaign rather than approaching it as a stand-alone event. Doing so can help you:

• Lighten your workload and reduce stress during a busy time of year.
• Streamline your messaging for a more cohesive campaign.
• Measure your success by the overall campaign results, not a single day.

Here’s how to integrate GivingTuesday into your year-end fundraising to create a more powerful, streamlined campaign.

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