Nonprofit Pro Article: Donor Love: Stewardship Best Practices That Keep Donors Giving
Wed, Feb 11, 2026 – Advice
Donor Love: Stewardship Best Practices That Keep Donors Giving
How do you love your donors? You should be able to count the ways! If you can’t, it may cost your organization time, effort, and money.
It’s Valentine’s week, and we all have love on the brain. But in the nonprofit world, every day should be Valentine’s Day for your donors. Donor love is a crucial component of effective donor retention.
If you’re in development, you’ve likely spent a lot of time fretting over your organization’s donor retention rate – the percentage of your donors who give year over year. Why is this number so significant? It is much easier — and less expensive — to keep a donor you already have than it is to recruit a new donor.
There are a number of factors that influence a donor’s decision to make an ongoing financial commitment to your mission. Chief among these is communication. It not only matters what you say to your donors, but how you say it, and how consistently you say it.
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